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中消协发布消费提示:使用人工智能服务需谨防误导!_我的网站

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A themed installation is pictured at a business district in Shenzhen, south China's Guangdong Province, Aug. 10, 2026. (Xinhua/Liang Xu)
    A themed installation is pictured at a business district in Shenzhen, south China's Guangdong Province, Aug. 10, 2026. (Xinhua/Liang Xu)The 32nd Asia-Pacific Economic Cooperation (APEC) Small and Medium Enterprises (SME) Ministerial Meeting will be held on Sept. 4 in Guangzhou, south China's Guangdong Province, the Ministry of Industry and Information Technology (MIIT) said on Monday.
The meeting, themed "innovation-driven development for win-win cooperation," will bring together SME officials from APEC economies, representatives of the APEC Secretariat, and other guests.
The meeting will focus on technological innovation, digital empowerment and inclusive development, with a joint ministerial statement and other outcome documents expected, according to Liang Zhifeng, director of the SME bureau under the MIIT.
As the host, China hopes that through in-depth exchanges, all economies will reach forward-looking and practical consensus, promote mutual learning of policies and the translation of outcomes, and jointly enhance the innovation capacity, digitalization level and sustainable development capabilities of SMEs in the Asia-Pacific region, said Vice Minister of Industry and Information Technology Ke Jixin.
Wang Sheng, vice governor of Guangdong, said that all preparations for the meeting are essentially complete, and all APEC economies had confirmed their participation. More than 2,100 companies from home and abroad have registered for the accompanying exhibitions, with over 3,900 booths planned.
China will host the 33rd APEC Economic Leaders' Meeting in Shenzhen in south China in November this year, which will mark the country's third hosting of the event following Shanghai in 2001 and Beijing in 2014.
This year marks the APEC "China Year," with the theme of "Building an Asia-Pacific Community to Prosper Together." Approximately 300 APEC-related meetings and events will take place in multiple Chinese cities throughout the year.
。            中国消费者协会今天(25日)发布人工智能服务消费提示,提醒广大消费者理性认识通用生成式人工智能的信息辅助和参考属性,对涉及价格费用、合同条款、售后服务、法律责任等重要消费信息,不宜仅依据人工智能生成内容作出决定,应通过经营者官方渠道、合同文本、监管部门及其他权威渠道进行核实确认。

B |        目前,以大语言模型为核心的生成式人工智能技术正加速融入消费生活各类场景。人工智能在提升消费便利和服务效率的同时,因信息生成具有一定不确定性,可能出现信息不准确、表述不严谨、承诺与实际情况不一致等问题。       根据相关舆情和全国消协组织近期接收的相关投诉情况,人工智能服务引发的消费问题大体可分为两类:        一、通用生成式人工智能:        应明确参考属性,防止误导消费决策        面向公众的通用生成式人工智能服务并非特定经营者的代言主体,其生成内容一般不能直接视为平台或商家的正式承诺,也不能替代合同约定及权威机构意见,主要发挥信息辅助和参考作用。       实践中,一些通用生成式人工智能在消费咨询和维权辅助过程中,可能出现对消费者遭受的损失作出缺乏依据的兜底承诺,对诉讼结果作出过度确定性判断,甚至生成并不存在的款项缴存、案件办理等虚假信息。

C |        消费者可能据此作出错误的退费、维权、诉讼等决定,不仅影响正常消费决策和依法维权,还可能造成经济损失。

D |        对此,中消协建议:        在涉及金融理财、生活服务、维权决策等与消费者重要权益密切相关的场景中,开发者应通过适当方式提示人工智能生成内容的局限性,提醒消费者对重要信息进一步核实;        同时,持续优化模型准确性,完善内容审核、风险预警和纠错机制,提升答复质量,尽可能减少错误信息和容易引发误解的内容,降低消费者因过度依赖人工智能生成信息而遭受损失的风险。

E |        二、经营者部署的人工智能客服:        不能因技术介入弱化经营者责任        经营者自行部署的人工智能客服工具,是其经营服务链条的组成部分。       实践中,一些人工智能客服可能出现价格费用说明与实际不一致、优惠活动规则解释不准确、重要限制条件提示不足等问题;在发生争议后,个别经营者还可能以“人工智能自动生成”“系统自动回复”等为由,逃避应承担的责任。

F |        《中华人民共和国消费者权益保护法》规定,经营者对消费者就其提供的商品或者服务的质量和使用方法等问题提出的询问,应当作出真实、明确的答复。

G |        对此,中消协敦促部署人工智能客服工具的经营者加强审核和管理,确保人工智能客服提供的信息与商品服务实际情况、价格费用、活动规则、合同约定和售后政策保持一致,并提供便捷有效的人工客服和纠纷解决渠道。

H |        对于人工智能客服在经营服务过程中向消费者作出的涉及价格、费用、售后等重要答复,不能仅以“算法自动生成”等理由简单免责,更不能通过相关声明不合理减轻或者免除依法应承担的责任。

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Published on:13:06:06


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