鲨鱼

快科技8月24日消息，据马克·古尔曼最新《Power On》通讯爆料，苹果计划上调9月发布的iPhone18系列售价，由于内存、芯片供应紧张推高整机物料成本，涨价基本已成定局。此前两个月苹果已经上调Mac、iPad等非iPhone产品价格，平均涨幅约23%；MacBook Air涨价200美元，Mac Studio涨价500美元，iPad Air上调150美元。         (ECNS) -- Chinese guzheng performer and composer He Beibei won the New Age/Ambient Music award at the Hollywood Independent Music Awards (HIMA) for her original composition Two Moons.        He became the first Asian artist to win the category since its establishment. Eight works competed this year, with Two Moons, co created with producer Paul Elliott, taking the prize.    She said the album explores the connection between the inner and outer worlds, adding that she hopes the guzheng can serve not only as a cultural symbol but also as an instrument for expressing contemporary emotions and sounds.    Blending traditional Chinese instruments with modern musical elements, Two Moons presents a fusion of oriental aesthetics and international expressions.    In recent years, He has also participated in international film music projects, including Mulan and Kung Fu Panda 4, and performed widely in the United States to promote exchanges between traditional Chinese music and contemporary art.    (By Helen Mo, intern Liu Shuagnjing)                              。同时，三星、谷歌新一代手机均已涨价约100美元，苹果将参考竞品的定价策略。

如果苹果跟进100美元涨幅，iPhone18 Pro海外起售价将来到1199美元，涨幅约9%。该涨价幅度相对克制，意味着苹果不会把全部上游成本转嫁给消费者，企业自身将消化一部分压力，苹果此前也预警本季度毛利率承压。

据此前Counterpoint的分析，同样12GB内存+1TB闪存的配置，iPhone 18 Pro Max相较iPhone 17 Pro Max的成本上涨超过300美元。古尔曼分析，选择100美元的温和涨幅，可以维持iPhone与三星竞品处于相近价格区间，避免重演Mac、iPad大幅涨价带来的负面市场反馈。iPhone用户忠诚度较高，理论上还有进一步提价的空间，苹果的设备分期订阅方案，也能够降低消费者对一次性涨价的感知。

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